Digital support for experts and businesses in Europe
Visibility and trust without aggressive marketing
We help professionals and businesses create a clear online presence that builds trust and consistently attracts clients
Обсудим формат работы
Спокойно разберём вашу задачу и подберём подходящий формат digital-сопровождения.
Who I work with
Psychologists and helping professionals
Therapists, coaches, and integrative practitioners who are building an ethical online presence.
Experts and specialists
Real estate agents, accountants, immigration lawyers, financial experts, educators, and other professionals working with Russian-speaking clients in Europe.
Local businesses in Portugal
Restaurants, hotels, real estate agencies, studios, and service-based businesses where customer experience, reputation, and a clear client journey matter.
Portfolio
Selected projects by Luma Digital
My approach
I don’t use aggressive marketing, pressure funnels, or strategies that go against a specialist’s values.
My work is calm and structured digital support that helps build trust and a sustainable online presence.
I work in a partnership format: I take the time to understand your context, respect your boundaries, and don’t push constant self-promotion.
My work is calm and structured digital support that helps build trust and a sustainable online presence.
I work in a partnership format: I take the time to understand your context, respect your boundaries, and don’t push constant self-promotion.
How I work
Calm, structured, and in a partnership approach.
Understanding your goals
I start with a conversation — understanding your context, goals, constraints, and current situation.
No long, overwhelming briefs or rush.
No long, overwhelming briefs or rush.
Strategy alignment
A clear and structured digital support format:
you understand what we’re doing, why, and at what pace.
All decisions are discussed and aligned with your values.
you understand what we’re doing, why, and at what pace.
All decisions are discussed and aligned with your values.
Implementation and support
I carefully build your online presence step by step,
supporting and adjusting along the way when needed.
No pressure for constant activity.
supporting and adjusting along the way when needed.
No pressure for constant activity.
You can share your thoughts, ideas, and observations in a format that feels comfortable for you — including voice messages.
I turn them into articles and posts for your online presence,
keeping your tone, style, and professional boundaries.
I turn them into articles and posts for your online presence,
keeping your tone, style, and professional boundaries.
Work formats
For psychologists, helping professionals, and experts
(online, Russian-speaking audience)
(online, Russian-speaking audience)
Digital support for experts
For those who work online and want to build trust.
I work with platforms:
• Telegram
• Instagram
• Facebook
• Website or landing page
• Google (articles, expert content)
We build a professional online presence that supports your reputation.
I work with platforms:
• Telegram
• Website or landing page
• Google (articles, expert content)
We build a professional online presence that supports your reputation.
Content from your ideas and voice messages
For professionals who find it difficult to write regularly but have ideas, experience, and insights.
You can share your thoughts:
• in text
• as notes
• as voice messages
I turn them into:
• posts
• articles
• website and profile texts
while keeping your tone, style, and professional boundaries.
You can share your thoughts:
• in text
• as notes
• as voice messages
I turn them into:
• posts
• articles
• website and profile texts
while keeping your tone, style, and professional boundaries.
Structure and setup of your online presence
For those who already have experience but lack a clear system.
I:
• analyze your current situation
• bring clarity and structure to your channels and content
• help build a clear client journey
• support implementation
• attract clients you actually want to work with
I:
• analyze your current situation
• bring clarity and structure to your channels and content
• help build a clear client journey
• support implementation
• attract clients you actually want to work with
Work formats for local businesses in Portugal
(international tourists and local audience)
(international tourists and local audience)
Online visibility and reputation
For businesses that want to be found, understood, and chosen.
I work with:
• Google Maps / Google Business Profile
• reviews and ratings
• basic customer journey structure online
For businesses that want to be found, understood, and chosen.
I work with:
• Google Maps / Google Business Profile
• reviews and ratings
• basic customer journey structure online
Content for tourists and guests
For businesses where atmosphere, experience, and details matter.
I create:
• photos and Reels on-site (travel available if needed)
• short videos for social media and Google
• visuals that help guests imagine their visit and make a decision
For businesses where atmosphere, experience, and details matter.
I create:
• photos and Reels on-site (travel available if needed)
• short videos for social media and Google
• visuals that help guests imagine their visit and make a decision
Ongoing support and management
For those who want to delegate the online part and not handle it themselves.
I:
• keep your platforms up to date
• respond to reviews and customer inquiries
For those who want to delegate the online part and not handle it themselves.
I:
• keep your platforms up to date
• respond to reviews and customer inquiries
About Luma Digital
My name is Ekaterina (Kate) Soboleva,
and I have been living and working in Portugal for the past three years.
Luma Digital is not a traditional agency and not high-volume marketing.
This project grew out of my 20 years of experience working with Russian-speaking professionals and helping practitioners.
I understand well the challenges and doubts specialists face in the digital space:
• how to build trust online
• why boundaries and ethics in communication matter
• how to create an online presence that is clear, sustainable, and effective
My role is to act as a bridge between your expertise and the digital world.
📍 I also work with local businesses in Portugal,
where reputation, trust, and clarity for an international audience are essential.
and I have been living and working in Portugal for the past three years.
Luma Digital is not a traditional agency and not high-volume marketing.
This project grew out of my 20 years of experience working with Russian-speaking professionals and helping practitioners.
I understand well the challenges and doubts specialists face in the digital space:
• how to build trust online
• why boundaries and ethics in communication matter
• how to create an online presence that is clear, sustainable, and effective
My role is to act as a bridge between your expertise and the digital world.
📍 I also work with local businesses in Portugal,
where reputation, trust, and clarity for an international audience are essential.
If this approach resonates with you,
we can talk through your situation and see if it’s the right fit.
No pressure. No long briefs. No selling.
we can talk through your situation and see if it’s the right fit.
No pressure. No long briefs. No selling.