Digital support for experts and businesses in Europe
Visibility and trust without aggressive marketing.
We help professionals and businesses create a clear online presence that builds trust and consistently attracts clients.
Who I work with
Psychologists & helping professionals
Therapists, coaches, and integrative practitioners who are building an ethical online presence.
Experts & specialists
Real estate agents, accountants, immigration lawyers, financial experts, educators, and other professionals working with Russian-speaking clients in Europe.
Local businesses in Portugal
Restaurants, hotels, real estate agencies, studios, and service-based businesses where customer experience, reputation, and a clear client journey matter.
How I work
Understanding your goals
I start with a conversation — understanding your context, goals, constraints, and current situation. No long, overwhelming briefs or rush.
Strategy alignment
A clear and structured digital support format: you understand what we're doing, why, and at what pace. All decisions are discussed and aligned with your values.
Implementation and support
I carefully build your online presence step by step, supporting and adjusting along the way when needed. No pressure for constant activity.
You can share your thoughts, ideas, and observations in a format that feels comfortable for you — including voice messages. I turn them into articles and posts for your online presence, keeping your tone, style, and professional boundaries.
Ways we can work together
Digital support for experts
For those who work online and want to build trust. We build a professional online presence that supports your reputation.
- Telegram
- Website or landing page
- Google (articles, expert content)
Content from your ideas and voice messages
For professionals who find it difficult to write regularly but have ideas, experience, and insights.
- You share: text, notes, or voice messages
- I turn them into: posts, articles, website and profile texts
- Your tone, style, and professional boundaries stay intact
Structure and setup of your online presence
For those who already have experience but lack a clear system.
- Analyze your current situation
- Bring clarity and structure to your channels and content
- Help build a clear client journey
- Support implementation
- Attract clients you actually want to work with
Online visibility and reputation
For businesses that want to be found, understood, and chosen.
- Google Maps / Google Business Profile
- Reviews and ratings
- Basic customer journey structure online
Content for tourists and guests
For businesses where atmosphere, experience, and detail matter.
- Photos and Reels on-site (travel available if needed)
- Short videos for social media and Google
- Visuals that help guests imagine their visit and decide
Ongoing support and management
For those who want to delegate the online part and not worry about it.
- Keep your platforms up to date
- Respond to reviews and customer inquiries
About Luma Digital
Luma Digital is a digital studio where clarity, structure, and results matter. I work personally with each client, without template solutions.
My name is Ekaterina Soboleva (Kate). I live and work in Portugal and have over 20 years of experience in marketing, working with clients from various fields — from private specialists to large businesses.
Luma Digital grew out of this experience. I understand:
- how differently projects are structured, and why it's important not just to promote, but to build a clear and sustainable online presence
- how to build trust online
- how to maintain boundaries and ethics in communication
- how to make your presence clear, authentic, and effective at the same time
If this approach resonates with you, we can talk through your situation and see if it's the right fit. No pressure. No long briefs. No selling.
👉 Discuss your projectLet's discuss your project
Tell me a little about your context, and we'll find the right format for your digital support — calmly, without pressure.